Hey Reader, For most of my life, I thought something was wrong with me. I’d start one project, get excited, and dive in headfirst. And usually, I'd kind of kill it—moving faster, innovating more, and achieving bigger wins than most of my peers. But then, almost without warning, I’d get bored and drop it. I had a million ideas but struggled to finish anything. I bounced between strategies, jobs, and businesses. Never quite sure if I was on the right path. For years, I thought this was just...
4 days ago • 3 min read
Hey Reader, Most business coaching programs set you up to fail. I know because I have invested in a TON of them. I’ve taken the courses I’ve enrolled in the programs I’ve even hired the 1:1 coaches And while I’ve certainly learned a thing or two from each one, they ALL were extremely disappointing. And not worth the investment. Doesn’t matter if they were $2250 or $23,000. Every single one has been a big, fat disappointment. And a waste of money. Not because the people running them are bad or...
11 days ago • 4 min read
Hey Reader, If you’re on this list, I’ll bet you find sales uncomfortable, pushy, or overwhelming. The mere thought of selling gives you hives because you associate it with icky sales tactics to convince someone to buy. And so you think, “I’ll just create LinkedIn content, and the leads will come to me.” (But then they don’t). Or that you decide to just take what you can get, accepting every referral no matter how little they pay or how misaligned the work. And so the feast-or-famine roller...
25 days ago • 3 min read
Hey Reader, This is part 2 of my origin story as an entrepreneur and how I became a Solo CEO, teaching others how to navigate that journey. If you haven’t read part 1, go here to read all about where that call to entrepreneurship came from in the first place. It wasn’t just my first client that came surprisingly easily. Over the next 6 months, my business grew rapidly. I’m not saying it was all easy or that I knew what I was doing (it wasn’t, and I didn’t), but pretty quickly, I was earning...
28 days ago • 7 min read
Hey Reader, In the past 10 days, six entrepreneurs have told me the same thing: they’re struggling to ‘niche down.’ Or, as I call it, define their One Thing—the thing they want to be known for. It’s the #1 place where I see smart, ambitious, talented entrepreneurs struggle, and it’s the reason why, in The Solo CEO program, we spend so much time figuring it out. When your One Thing is unclear (and let’s face it, it often is), everything in your business feels harder. Attracting ideal fit...
about 1 month ago • 4 min read
Hey Reader, As I sat on my plane from Paris to Beirut, I couldn’t help but think…have I made a horrible mistake? Narrator: No, she didn’t know it yet, but this trip would change her life. Only a few months earlier, the mere idea of this opportunity had felt so uncomfortable, so out of my wheelhouse that I came shockingly close to saying ‘no.’ Thank god I didn’t. I know I’m getting ahead of myself. Let me catch you up. It was the summer of 2017. The previous year had been one of major...
about 1 month ago • 7 min read
Hey Reader, When I first became an entrepreneur, I was obsessed with the idea of being customer-centric. I focused on doing whatever I could to create value for my clients, even building an agency to serve the growing demand from clients to help execute the strategies that I was creating for them. And you know? It worked. That agency grew and grew. I made more money, landed more clients, and felt like I was really on the right path. Until I pushed myself so hard that I fully burned out,...
about 1 month ago • 6 min read
Hey Reader, One of the most common objections I get from Solo CEO students (and from entrepreneurs thinking about joining the program) is that they don’t think they can afford to niche down. That it is a privilege you can only earn through success. It might sound counter-intuitive, but niching down is actually how you find that success. You niche down to blow up. It’s just smart business. But I’ve learned that your resistance to niching down rarely comes from some business strategy you’ve...
about 1 month ago • 3 min read
Hey Reader, There are 3 paths to entrepreneurship. Two of them are recipes for disaster. But one, if you're anything like me, is the formula to unlock all those big, beautiful entrepreneurial dreams you have. When I first started my business in 2017, I was shocked by how easy it was to land new clients. In my first 2.5 years in business, I grew, grew, and grew. I started out delivering demand-generation strategies for early-stage startups and agencies that were ready to grow their revenue. I...
about 2 months ago • 6 min read