Hey Reader,
For most of my life, I thought something was wrong with me.
I’d start one project, get excited, and dive in headfirst.
And usually, I'd kind of kill it—moving faster, innovating more, and achieving bigger wins than most of my peers.
But then, almost without warning, I’d get bored and drop it.
I had a million ideas but struggled to finish anything.
I bounced between strategies, jobs, and businesses.
Never quite sure if I was on the right path.
For years, I thought this was just proof that I was a fuck-up. That I lacked discipline. That I needed to fix myself.
So I did what so many of us do.
I tried all the productivity hacks. The planners, the strict schedules, the focus apps.
And none of it worked.
Then, at 38 years old, I was diagnosed with ADHD.
And suddenly, everything made sense.
The years of frustration, the constant feeling of never quite fitting in, the business struggles that seemed to be so much easier for other people…
It wasn’t a moral failing. It was just how my brain works.
That diagnosis didn’t just give me an answer.
It gave me permission to stop trying to “fix” myself and start designing my business around how my brain actually functions.
ADHD Isn’t a Weakness—It’s a Different Operating System
For so long, I believed ADHD was my biggest liability in business.
But once I stopped fighting it, I realized it was actually my superpower.
Here’s why ADHD entrepreneurs are built for success:
- We think fast. We make connections others don’t.
- We hyperfocus. When we’re interested, we can work in deep, insanely productive bursts.
- We thrive in chaos. Uncertainty and risk? We adapt and pivot like pros.
- We’re creative problem solvers. We challenge the status quo, experiment, and innovate.
These are all massive advantages in business.
But ADHD also comes with some serious kryptonite that can completely derail us if we don’t manage it.
The ADHD Entrepreneur’s Kryptonite (And How to Work Around It)
Constant context switching = No traction
Ever start 10 different projects and finish none of them? Yeah, me too.
Fix: I commit to ONE revenue-generating priority at a time. If it’s not making money or moving the business forward, it’s on pause.
Boredom = Procrastination or burnout
If something doesn’t interest me, my brain flat-out refuses to do it.
Fix: I automate or delegate anything repetitive. If I have to do it, I gamify it (set a timer, race myself, reward completion).
Perfectionism disguised as procrastination
I’ll tweak, overthink, and delay launching because “it’s not quite ready.”
Fix: I set “anti-perfectionist” deadlines. No matter what, I ship it—because done is better than perfect.
The ADHD-Friendly System That Changed My Business
After my diagnosis, I threw out all the productivity advice that wasn’t designed for my brain.
Instead, I created a simple ADHD-friendly framework for running my business:
The Rule of Threes
I never focus on more than three core priorities at a time (one for revenue, one for audience growth, and one for systems). (BTW, I use my Solo CEO Success Planner to help me map these out each week and each day)
90-Minute Work Sprints
Long work blocks kill my attention span, so I work in 90-minute bursts with full breaks in between.
Externalized Accountability
I don’t rely on willpower. I use public commitments, co-working sessions, and accountability partners to keep me on track.
Leaning Into Hyperfocus
Instead of fighting my deep-dive obsession, I structure my workload around it.
This isn’t about fixing yourself. It’s about creating a business that works with your brain, not against it.
The Bottom Line?
If you have ADHD and feel like business is harder for you, it’s not because you’re broken.
It’s because you’re using the wrong playbook.
Your brain was built for entrepreneurship.
But you have to stop forcing yourself into someone else’s version of “productivity” and start designing systems that actually work for you.
Hit reply and let me know—what’s your biggest ADHD struggle (or superpower) in business?
In love and growth,
Kasey
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