Hey Reader,

For years, I was running on a hamster wheel.

Every month felt like a race against the clock—scrambling to land new clients, chasing down invoices, and piecing together whatever projects I could to make ends meet.

I told myself this was normal.

That this was just the price of being self-employed.

That eventually, if I worked hard enough, I’d “figure it out” and things would get easier.

But deep down? I knew something was off.

Because no matter how many clients I landed, how many late nights I pulled, or how much effort I put in...

My revenue was never predictable.

I was always stressed out about where the next project would come from.

I felt stuck—like I was running a business, but somehow still not in control of it.

I was exhausted.

I was overworked.

And honestly? I was pissed. 🤬

Because I knew I was damn good at what I did.

I knew I could incredible results for my clients.

And yet, my bank account sure as hell didn’t reflect that.

It wasn’t until I took a hard, uncomfortable look at my business that I finally saw the real problem:

I didn’t have a business. I had a bunch of one-off projects strung together.

And that’s why I was constantly scrambling for the next gig.

That’s why I was living in a feast-or-famine cycle.

That’s why I felt like I was always on the edge of burnout.

My income depended entirely on new projects.

I had accidentally designed a business model that guaranteed a never-ending cycle of exhaustion, burnout, and frustration.

That realization changed everything.

Because it taught me that it was time for a new way.

It was time to develop a business model designed for sustainability and scalability.

One that served my life first and my clients second.

• I stopped thinking like a freelancer.
• I stopped customizing every offer for every client.
• I stopped saying yes to every project just to keep cash flowing.

And instead, I built a repeatable business model.

One that generated consistent revenue, gave me long-term stability, and let me actually breathe again. 🤯

And I can tell you with absolute certainty: It changes everything.

• You wake up knowing exactly where your next paycheck is coming from.
• You stop feeling like your business owns you.
• You create space to actually enjoy the life you worked so damn hard to build.

So if you’ve been stuck in the grind, constantly chasing new business and wondering why things haven’t “clicked” yet…

You don’t need more hustle.
You need a better business model.

And if you’re ready to finally make that shift, I’d love to help.

Reply to this email, and let’s talk about what it would look like to build a business that actually supports you.

In love and growth,
Kasey

P.S. I realized recently that I want to go deeper into the mindset, identity and personal aspects of the Solo CEO journey, but know that most of you signed up to focus on business strategy.

So I decided to start something new.

If you love diving into the mindset shifts behind building a thriving business, come hang out with me on Substack.
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My new newsletter, Becoming the Solo CEO, is all about the identity and inner growth required to run your business like a true CEO.
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1. Want to land your first (or next) $10K+ client—without relying on referrals or working 24/7?
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4207 SE Woodstock blvd #300 , Portland, OR 97202
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