Hey Reader,

Last Friday, I posted what was supposed to be a high-engagement, lead-generating, viral post.

• I followed the formulas.
• I structured it the way the “growth hacks” say to.
• I even included a CTA designed to drive engagement.

And… it completely flopped.

At first, I was frustrated.

But then, I realized something:

I didn’t trust myself.

I ignored my gut and followed a strategy that worked for someone else without reflecting on whether it felt right for me.

Specifically, I followed the playbook used by a bunch of young, white, hustle bros who think the only way to grow an audience and sell is through fake urgency, manufactured scarcity, and engagement-bait tactics.

That’s never been my style.

And the moment I stepped out of alignment with how I actually communicate, how I actually sell, and how I actually serve my audience?

The results reflected that.

And honestly? I’m glad it flopped.

Because it was a reminder of something I tell my own clients every damn day:

👉 Your intuition is one of the most powerful business tools you have.

But only if you actually listen to it.

Why Reflection (on Success AND Failure) Is Non-Negotiable

I could’ve just brushed this off as, “Oh well, that post didn’t work,” and moved on.

But reflection is one of the most important habits you can build as a business owner.

And it's why reflection is a core part of The Solo CEO methodology and experience.

Not just when things go wrong, but also when they go right.

Because both success and failure leave breadcrumbs.

Every marketing experiment, every launch, every piece of content you put out is a chance to learn:

• What worked? (So you can do more of it.)
• What flopped? (So you can refine and adjust.)
• What felt good? (So you can lean into it even more.)
• What felt off? (So you can stop forcing it.)

The biggest mistake I see solopreneurs make? They don’t take time to reflect.

I was like this for a LONG time. I thought that growth only came when you moved quickly. And boy, was I wrong.

I assumed that any strategy that works for someone else would work for me.

I assumed that any failure meant I should just work harder.

Or that it was a sign I was doomed for permanent struggle.

But business growth isn’t just about effort. It’s about alignment.

And the only way to find alignment is to pause, reflect, and trust your gut.

How This Applies to YOUR Business

I see solopreneurs making this mistake all the time:

❌ They price their services based on what others charge instead of their true value.

❌ They structure their offers based on what’s “standard” instead of what actually works for them.

❌ They market themselves in ways that feel unnatural instead of leaning into their strengths.

And then they wonder why they’re struggling.

But when you stop chasing someone else’s definition of success?

When you stop forcing strategies that don’t feel like YOU?

When you take time to actually reflect on what works for YOU?

That’s when business gets so much easier.

Final Takeaway (And a Resource for You)

So here’s me, taking my own damn advice.

I’m re-centering.

I’m doubling down on what actually works for me.

And I’m here to help you do the same.

If you want to build a high-value, premium business that fits YOU—instead of trying to cram yourself into someone else’s formula—then I’d love to invite you into The Solo CEO Launchpad.

It’s my FREE 5-day email course on how to create a $10K+ offer, attract premium clients, and build a business that feels GOOD to run.

No gimmicks. No bro-y growth hacks.

Just a proven, repeatable way to build a high-value, profitable business in a way that fits YOU.

📩 Want in? Grab it here.

In love and growth,
Kasey

​

Want more help to evolve from solopreneur to Solo CEO?

1. Want to land your first (or next) $10K+ client—without relying on referrals or working 24/7?
   ​Get my FREE 5-day email course, The Solo CEO Launchpad, and learn how to build a high-ticket, repeatable business. Get it here.
   ​
2. Ready to build a high-ticket, scalable business with hands-on support?
   ​The Solo CEO Premium Launchpad is my small-group program, where I personally help you refine your offer, attract $10K+ clients, and build a repeatable sales system. Apply here.​
   ​
3. Tired of setting big goals that never stick?
   The Solo CEO Success Planner gives you a simple but powerful system to reflect, refocus, and actually follow through—without the overwhelm. Grab it here​

​

Connect with me on Social — Linkedin, Substack, Threads, Instagram, and Tiktok ​

4207 SE Woodstock blvd #300 , Portland, OR 97202
Signed up by mistake or kind of hate these emails? Unsubscribe or Adjust your preferences to stay on some but not all