Hey Reader, When I first became an entrepreneur, I was obsessed with the idea of being customer-centric. I focused on doing whatever I could to create value for my clients, even building an agency to serve the growing demand from clients to help execute the strategies that I was creating for them. And you know? It worked. That agency grew and grew. I made more money, landed more clients, and felt like I was really on the right path. Until I pushed myself so hard that I fully burned out,...
5 days ago • 6 min read
Hey Reader, One of the most common objections I get from Solo CEO students (and from entrepreneurs thinking about joining the program) is that they don’t think they can afford to niche down. That it is a privilege you can only earn through success. It might sound counter-intuitive, but niching down is actually how you find that success. You niche down to blow up. It’s just smart business. But I’ve learned that your resistance to niching down rarely comes from some business strategy you’ve...
9 days ago • 3 min read
Hey Reader, There are 3 paths to entrepreneurship. Two of them are recipes for disaster. But one, if you're anything like me, is the formula to unlock all those big, beautiful entrepreneurial dreams you have. When I first started my business in 2017, I was shocked by how easy it was to land new clients. In my first 2.5 years in business, I grew, grew, and grew. I started out delivering demand-generation strategies for early-stage startups and agencies that were ready to grow their revenue. I...
12 days ago • 6 min read
Hey Reader, I don’t believe in setting New Year’s resolutions. We’ve all seen the statistics about how 93% of people fail in theirs, so why would I think I’d be any different? But still, I believe in the power of a new year to inspire us to reach for new goals and set new intentions for the future. A few years ago, I started instead to set a theme for the year. And frankly, it’s been transformative. The practice helps me get clear not on the tangible things I want to own or achieve but...
19 days ago • 5 min read
Hey Reader, Custom proposals might feel like the gold standard for impressing clients. But here’s the hard truth: they’re likely killing your momentum. In 2017, the SaaS startup where I was head of marketing ran out of money. The very first call I made after finding out (well, after my boyfriend) was to the CEO of software development agency and host of a well known podcast that we were partnering with on a content series. I called to let her know that the project was dead. She asked me,...
27 days ago • 4 min read
Hey Reader, If you’re like me, you find the idea of a new year ahead motivating but also intimidating and maybe even a little exhausting. Especially if you’ve got an onslaught of family events and obligations ahead. But a little reflection and planning can change the trajectory of your life and business. I know that sounds dramatic, but it’s true. I learned this first hand in 2024. Last year, my husband and I visited my family for the holidays. It was kind of awful. We both got sick, couldn’t...
about 1 month ago • 4 min read
Hey Reader, For a long time, I felt filled with shame that I would set goals and never meet them. I assumed it was a sign that something was wrong with me. That I was lazy That I was a failure That I would always struggle It took me a long time to realize my lack of success had nothing to do with my inherent worth as a person… And everything to do with the fact that I never learned HOW to work toward my goals. At least not in a way that worked for me. I’m one of the many people who didn’t get...
about 1 month ago • 3 min read
Hey Reader, If you’re at all like me (and I’m pretty damn sure you are), a huge part of the appeal of entrepreneurship is the promise of freedom. Freedom to spend money on people, experiences and things that interest you. Freedom to work with clients who appreciate you and you feel honored to serve. Freedom to spend your time on work that lights you up. But if you’re anything like I was for the first 6 years of my entrepreneurial journey, freedom was elusive. A far-off idea that you knew was...
about 1 month ago • 3 min read
Hey Reader, For most of my career and journey as an entrepreneur, I wore my get-sh*t-done attitude like a badge of honor. I wasn’t the smartest, the luckiest, or the most well-connected. So, I thought I needed to compensate by outworking everyone else. And you know, for a while, it worked. I was scrappy AF I wasn’t afraid to try new things I took big swings—some of which connected I had zero formal training as a marketer, event organizer, or entrepreneur. So, I made progress in every area of...
about 2 months ago • 2 min read