Hey Reader,

I used to think I was being generous.

Keeping my prices low. Making my services "accessible." Being the affordable option.

But one day, I found myself sobbing in my car after a client call—completely drained, resentful, and wondering why I even started this business in the first place.

That's when it hit me.

I wasn't being generous. I was being afraid.

Afraid of rejection. Afraid of not being "enough." Afraid that if I charged what I was truly worth, people would laugh me out of the room.

Sound familiar?

If you're like most of my clients—brilliant coaches and consultants with decades of experience who are still charging what you charged years ago—this isn't just about your bank account.

It's about something much deeper.

Because here's the truth no one tells you:

The price you pay for undercharging isn't just financial.

It's emotional. It's energetic.

It's about your sense of self-worth and your ability to show up powerfully for the people you're meant to serve.

And it's costing you more than you realize.

The Hidden Costs of Your Money Mindset

When you consistently undercharge:

• You take on too many clients to make ends meet, diluting your energy and impact
• You attract clients who question your every move because they don't fully value your expertise
• You start to resent the very work you once loved
• You burn out faster because you're giving so much more than you're receiving
• You unconsciously validate the belief that you're not truly valuable

But perhaps most devastating of all:

You rob your clients of transformation.

Because when you're stretched thin, overwhelmed, and quietly resentful...

• You can't deliver your best work.
• You can't show up as your most powerful self.
• You can't create the space for the deep change your clients are actually seeking.

You're teaching them, through your actions, that it's okay to undervalue expertise. That it's normal to expect something for nothing. That their transformation isn't worth investing in.

But let's go even deeper here, because there's something else at stake:

You're setting an example that keeps others playing small.

Think about it.

Many of us are in the business of helping people like us—other coaches, consultants, experts, and service providers who face the same fears and challenges we do.

When you consistently undercharge and undervalue your work, you're unconsciously sending a powerful message to everyone watching you:

Your pricing isn't just a business decision. It's a leadership decision.

• Every time you gather the courage to charge appropriately for your expertise, you create permission for others to do the same.
  ​
• Every time you hold firm on your rates, you show others that it's possible to be both successful and ethical.
  ​
• Every time you turn down a client who isn't willing to invest properly, you demonstrate what healthy boundaries look like.

Is that really the example you want to set?

How Did We Get Here?

Let me be clear: This isn't your fault.

Our relationship with money is one of the most complex psychological territories we navigate. It's shaped by:

• Messages we received as children (explicitly or implicitly)
• Cultural narratives about wealth, success, and who "deserves" them
• Past experiences of financial trauma or insecurity
• Our own fear of stepping into our power and being truly seen

In my work with high-achieving coaches and consultants, I've found that money mindset issues are often the last frontier of personal growth work.

You can master your craft, help others transform their lives, build a thriving practice...

...and still break into a cold sweat when it's time to say your prices out loud.

The Inventory & Flip Framework

I want to share a powerful framework that has transformed not just my relationship with money, but the relationships of hundreds of my clients as well.

I call it Inventory & Flip.

Because we are taking inventory of our current scarcity money mindset and then intentionally flipping the script to rewire the programming in our subconscious to be one of abundance.

Before I walk you through it, I want to acknowledge that this work can bring up big emotions.

That's normal—and actually a sign that you're hitting on something important.

Give yourself permission to feel whatever comes up, and consider setting aside dedicated time to work through this process thoughtfully.

When I did this for myself, it shook me to my core, helping me realize that nearly every shitty decision I had made in my life (jobs I took, the first man I married, destructive business partnerships, and more) came from my fear around money.

The reality was so stark, so obvious, that at first it felt pretty damn devastating.

But then I remembered my family, society, and life experiences trained me to be this way. To have this fear.

But that meant I could unlearn those lessons and replace them with ones that lifted me up and shifted my reality. I did.

And the results have been tremendous. Truly life changing.

I’m still a work in progress, but I can attest that this process works if you follow it. And the results will only compound over time.

Step 1: Take Inventory

First, grab a journal and write down EVERY limiting belief about money that lives in your mind:

• "Money is the root of all evil"
• "Rich people are greedy/selfish/corrupt"
• "People like me don't make that kind of money"
• "If I make more, someone else has to make less"
• "I have to work myself to exhaustion to deserve wealth"
• "Charging high prices means I'm taking advantage of people"
• "If I charge more, no one will hire me"

Dig deep. Be exhaustive. Include the messages from parents, teachers, religious institutions, media, your friends—all of it. Get it ALL out on paper.

Second, reflect on every time you've handed your power over to someone else because of money:

• When you said yes to a client you knew wasn't a good fit because you needed the cash
• When you didn't speak up about a boundary violation because you were afraid of losing income or upsetting someone
• When you didn’t ask for what you deserved because you didn’t want to come across as greedy, pushy, or difficult
• When you backed down in a negotiation because you felt guilty asking for more
• When you discounted your services because someone made you feel bad about your prices
• When you took on work outside your zone of genius because it paid well

Write down as many of these stories as you can remember, being specific about how you felt and what you did.

You’ll undoubtedly have lots of examples in your work life, but make sure you also examine your personal life because I promise this shows up there too.

This inventory stage might be enough for one sitting. That's completely okay. Give yourself permission to take a break before moving to step two.

Step 2: Flip the Script

Now, go back through every limiting belief and rewrite it as a positive affirmation:

• "Money is a tool I use to create good in the world"
• "My wealth enables me to be more generous and impactful"
• "People value what they pay for, and my pricing reflects the true value I provide"
• "There is more than enough money to go around"
• "I attract financial abundance by honoring my energy and boundaries"
• "Charging appropriately allows me to show up fully for my clients"
• "My ideal clients are willing and able to invest in working with me"

Select the five affirmations that feel most powerful—the ones that hit at the root of your biggest blocks. Write these down somewhere you'll see them daily.

Then, say them out loud, ideally while looking in the mirror, at least once but preferably three times each day.

Yes, it will feel silly at first. Do it anyway.

Try to connect emotionally with each statement as you say it, allowing yourself to feel what it would be like if this were truly your reality.

Finally, revisit those stories where you gave your power away. For each one, write down:

• How would you handle this differently today if you were approaching it from an abundant, empowered mindset?
• What boundaries would you set?
• What would you say instead?
• How would you hold your ground?

Return to these reflections a couple of times each week, visualizing yourself handling similar situations with confidence, clarity, and self-respect in the future.

This work will help ensure that when similar situations arise in the future (and they will), you'll know exactly how to handle them.

The 30-Day Money Mindset Rewiring Challenge

Your brain has been running these money stories for years—maybe decades. Rewiring it takes consistent practice.

I'm challenging you to commit to this process for the next 30 days:

• Daily affirmations (3x/day if possible)
• Weekly power story rewrites
• Conscious awareness of when old patterns emerge

You WILL see shifts if you stick with it, though the real transformation often happens when this becomes an ongoing practice rather than a one-time exercise.

And by the way, this process works for any part of your life that you’re struggling with — your health, communication skills, relationships, you name it. So don’t be afraid to use this same process over and over again.

A Personal Note

I still do this work regularly. Just last month, I caught myself about to say yes to a project that wasn't aligned with my goals, simply because the money was good. I paused, recognized the old pattern, and respectfully declined.

That same week, I signed a client at my highest rate ever—someone who valued my expertise so deeply that the price wasn't even a discussion point.

These moments still feel miraculous to me. But they're not miracles. They're the natural result of ongoing internal work and the courage to show up differently in the world.

Your relationship with money isn't fixed. It's a practice.

And with consistent attention, it can transform not just your business, but your entire sense of what's possible for your life.

Your Next Step

I'd love to hear which money belief hit hardest for you as you read this. Hit reply and let me know—I personally read every response.

And if you're ready to go deeper with this work, to truly transform your relationship with money and build a business that reflects your true value, consider joining The Solo CEO Accelerator.

This is one framework of dozens that we explore to take you from overworked and underpaid solopreneur to badass, empowered, and wildly profitable Solo CEO.

If you’re at all interested, reply to this email and I’ll share more.

In love and growth,
Kasey

P.S. Remember, the way you handle money is teaching your clients how to handle money, too.
​
When you confidently charge what you're worth, you're not just building your business—you're creating permission for everyone in your orbit to do the same.
​
​Your courage today creates ripples that extend far beyond your bank account.

​

Connect with me on Social — Linkedin, Substack, Threads, Instagram, and Tiktok ​

4207 SE Woodstock blvd #300 , Portland, OR 97202
Signed up by mistake or kind of hate these emails? Unsubscribe or Adjust your preferences to stay on some but not all