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Becoming a Solo CEO

Are you an octopus on rollerskates?

Published 7 months ago • 2 min read

Hey Reader,

For most of my career and journey as an entrepreneur, I wore my get-sh*t-done attitude like a badge of honor.

I wasn’t the smartest, the luckiest, or the most well-connected.

So, I thought I needed to compensate by outworking everyone else.

And you know, for a while, it worked.

  • I was scrappy AF
  • I wasn’t afraid to try new things
  • I took big swings—some of which connected

I had zero formal training as a marketer, event organizer, or entrepreneur.

So, I made progress in every area of my life through sheer brute force.

If one posting on one social platform helped me grow, I’d add 3 more.

If one prospecting email became an opportunity, I’d send 1000.

If one networking event generated business, I’d attend 15.

But over time, I felt like my growth didn’t just plateau, but shrunk, because I was so damn burned out from this go-go-go lifestyle that didn’t even work anymore.

I felt like an octopus on rollerskates — a whole lot of movement with very little forward momentum.
​
And always one gust of wind away from an epic crash.

Over and over and over again, something would happen that would send me back to square one.

  • Trusting the wrong partners
  • Constantly trying new growth strategies
  • Building businesses that made me miserable
  • Never sure about what I was doing or where I was going
  • Hoping that, eventually, it would all click into place and work

But it didn’t.

Because I was missing one key element—my intuition.

I was always so focused on listening to everyone else that I forgot to listen to myself.

  • The kind of work that lit me up
  • Whom I felt honored to serve
  • My genuine superpowers
  • What I actually wanted
  • My inner wisdom

It wasn’t until I stripped my whole business down to the studs and began to get clear on the fundamentals of what I really wanted to build that I started to see progress.

Less but better became my mantra and the secret to real growth—in my joy, my satisfaction, and yes, my revenue, too.

If you’re at the point where I was…

  • Relying on unpredictable word-of-mouth to get new business
  • Always overwhelmed & doing too much to grow sustainably
  • Feeling like you’re always at the mercy of client demands
  • Struggling to create consistent, repeatable income
  • Wondering when you’ll finally “figure it all out”

Maybe the answer you seek isn’t MORE, but less.

Not outside experts, but inner wisdom
Not industry gurus, but intuition
Not forced growth, but focus
Not hustle & grind, but flow

What if you decided to slow down so you could finally feel where your internal compass was trying to direct you?

How would your business change? How would your life change?

In love and growth,
Kasey

P.S. Right now, I’m pre-selling access to the new version of The Solo CEO program, launching in January.

The Solo CEO Launchpad will help you strip your business down to the studs and discover your true purpose—the one that will feel satisfying to deliver, easy to sell, and built for scale.

Prices will rise by at least 50% in 2025, so if you’re at all on the fence, now is the time.

Reply to this email, and let’s talk.

​

Ready to evolve from solopreneur to Solo CEO?

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Becoming a Solo CEO

by Kasey Jones

I help solopreneur consultants break free from the hustle trap, build a repeatable system for consistent revenue, and step into their power as high-value, sought-after experts—without the burnout. 2x weekly newsletters on tactical business strategy and mindset.

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