Hey Reader,

For a long time, I thought being a generalist was my competitive advantage.

Yes, I'd always seen the emphasis on specialization, but I thought that embracing my nature as a generalist was unique and authentic. I thought it would help me standout.

And so, I resisted:

• Picking a lane
• Defining my offer
• Being known for one thing

I thought being nimble was a smart move.

I was wrong.

When I look back on my entrepreneurial journey, one thing is clear.

I didn't find traction in my business until I found clarity in my vision.

I shared more about this realization on LinkedIn this morning.

Once I decided to go all in on personal platform coaching and consulting, the wheels started turning.

• The opportunities appeared
• The revenue increased
• The leads came in

And there are a few reasons why.

It simplified my entire business strategy

Suddenly, I knew what the hell I was doing.

• Who I helped
• What problem I solved
• How I solved it differently
• Why solving it mattered to them
• The type of business I was building

So, reverse engineering my path toward success became infinitely easier. I wasn't sitting around wondering what to do or getting easily distracted by new projects or ideas.

I had a plan that I felt good about and that made my life simpler and my business easier.

It built my confidence

Clarity builds confidence. It creates a level of certainty that is invigorating.

When I didn't have to sit around wondering what the hell to do next, how to describe myself to my network, or feel overwhelmed by the fog of confusion, getting sh*t done became a whole lot clearer.

It helped people help me

I never realized how difficult I'd made it for my network to:

• Offer to help me
• Refer clients to me
• Support my business

But since I wasn't sure what I was doing, no one else was either. It meant that all my work building my network had a far smaller impact than it should have.

Once I narrowed my focus and found that clarity, referrals and recommendations began to flow in.

I'm not going to lie. It was uncomfortable AF at first. I resisted even when it became obvious that I was onto something.

I felt like I was losing a part of myself by focusing on one segment of my work, but the more I leaned into this vision of my business, the more energized I became.

If you're like I was, clinging to this fear of committing yourself to one path, I promise you, the freedom comes from going all in on something.

You can still experiment, test, tinker, and adjust.

But the goal is to work toward ONE vision of your future, so that all of your beautiful brainpower can be devoted to building something you truly deserve.

If you're still in that feast-or-famine mode, it's time to try narrowing your focus and picking your ONE thing.

In love and growth,
Kasey

P.S. If you're ready to find your one thing and build a wildly profitable business with it, book some time and let's talk.

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4207 SE Woodstock blvd #300 , Portland, OR 97202
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