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Hey Reader, For a long time, I thought the only way LinkedIn could help you generate $10k+ per month you needed 10k+ followers, to post daily, and leave 300+ comments per week. I was wrong. The LinkedIn experts, gurus, and thought leaders will tell you that in order to make LinkedIn work for you, you need to go ALL IN. Get obsessed. Think only of how to master the platform. But that’s largely because the typical LinkedIn guru is a 20-something year old with the time, energy, and freedom (i.e....
Hey Reader, You and I talk a lot about how overwhelming entrepreneurship can be and the importance of simplifying your business. Hell, we talked just last Sunday about T-shaped skills and the way focusing on a single micro-niche can help you make a lot more money, a lot faster and easier. But you and I both know that entrepreneurial overwhelm doesn’t only come from trying to appeal to too broad of an audience. Sometimes (okay a lot of the time), it comes from doing too many things just to...
Hey Reader, When I first started my business as a growth marketing strategist for early stage B2B SaaS, I was deeply insecure about my lack of training as a marketer. I had bounced around in a variety of B2B sales roles, before transitioning to marketing and I learned everything I knew through research, asking a ton of questions, and a whole heap of experimentation on the job. I thought this scattered knowledge and experience was a weakness. But over time, I realized that it gave me a...