Hey Reader,
For a long time, I thought the only way LinkedIn could help you generate $10k+ per month you needed 10k+ followers, to post daily, and leave 300+ comments per week.
I was wrong.
The LinkedIn experts, gurus, and thought leaders will tell you that in order to make LinkedIn work for you, you need to go ALL IN. Get obsessed. Think only of how to master the platform.
But that’s largely because the typical LinkedIn guru is a 20-something year old with the time, energy, and freedom (i.e. no spouse, house, or kids) to devote to that obsession. Plus, they aren’t burdened with decades of professional experience, a reputation protect, or an existing business to run.
And because they largely sell low-ticket products or simple services like ghostwriting.
But let me guess…
You, your business, and your life are a bit more complicated.
- Your personal life is busier and more expensive and stressful than it is for a straight, single, good-looking 25 year old.
- Your business is more complex, nuanced, and layered than ghostwriting.
- Your decades of experience are harder to package into simple social media posts than someone just starting out.
And yeah, they’ve been lying to you. Not just about what it takes to be successful on LinkedIn, but also who you need to become—in life and in business—to see the kind of financial freedom, value alignment, and industry impact you crave.
So let’s unpack these lies.
LinkedIn Lies You’ve Been Told
Lie #1: “You need a huge following to make LinkedIn work.”
Yeah, a big following can help, but it is NOT a guarantee for success.
In The Solo CEO, most of the students who experience big results…
- 2-3xing their monthly revenue
- Closing the biggest deals of their career
- Becoming known as the go-to expert in their niche
Have fewer than 5k followers on LinkedIn.
And I also have several 1:1 clients with huge (50k+ followings) who come to me because they grew a big audience with the wrong people and now their ideal clients don’t understand what they do and certainly don’t see them as an expert for their work.
Selling high-ticket consulting or coaching does not require popularity with the masses. It requires authority with your ideal client profile.
Lie #2: “A steady stream of posts will drive business.”
Don’t get me wrong. Consistency is always a good thing. But way too many of you focus on consistency over results.
Consistency only matters if the content is focused, strategic, and speaks directly to your ideal clients. If you’re posting every day, but it’s rarely (or never) leading to business revenue, continuing to do the same thing for longer isn’t going to make the difference.
In fact, the only thing consistency without strategy will get you is burnout.
Years ago, you could post musings about your day, work, or travel schedule and have that lead to inbound opportunities.
Now, readers and buyers need more.
Not more vague, meaningless, or self-absorbed platitudes or stories. But more eye-opening, mindset-shifting, and trust-building thought leadership.
The question is: are you willing to do what it takes to give it to them?
Lie #3: “Only influencers can drive leads on LinkedIn.”
Let’s be real. The only people who care about “influencers” are inexperienced and obsessed with surface level signs of status.
I would bet money that’s not your ideal client.
You sell to a more serious, higher caliber buyer who cares about substance—eal results, and measurable impact. They’re not going to buy your product or service because you look hot in a selfie, drive a lambo, or have 100k+ followers.
So stop using surface level bullshit as an excuse to not get serious about doing what it takes to finally make LinkedIn work for you.
So what is the truth about LinkedIn?
What actually works on LinkedIn is nailing your ‘One Thing’—the specific value you bring to your audience and the authority you create around it.
I’m not going to lie. Figuring out your One Thing isn’t easy. The process can’t be forced. You can’t pick it out from a menu and AI can’t find it for you.
It must come from an intentional, and even artful, blend of how your experience, strengths, and expertise are uniquely positioned to solve a high-stakes, valuable problem for your ideal customer.
Uncovering your One Thing takes time, reflection, research, and experimentation. But once you have it, everything else clicks into place.
- Designing a high ticket offer your ideal client begs to buy
- Crafting a content strategy that magnetically attracts dream clients
- Writing scroll-stopping content that generates qualified inbound leads
- Engineering a client deliver experience that lets you prove and improve your results
Literally everything about your business becomes simpler…not easy, but simple. Suddenly knowing how to make Linkedin work for you feels like an exciting challenge instead of a frustrating obstacle.
It’s why I decided NOT to create an AI automation to help The Solo CEO clients with their One Thing and why I routinely go back and forth with clients several times over before I sign off on their One Thing and we move onto the rest of the business.
- It’s why I didn’t give up on Peter O. even after multiple drafts of his One Thing, and why once we’d figured it out he was able to go from $500 projects to a $20k, 3-month retainer client.
- It’s why Stuart T. was able to design an intro offer he believed in and sell it for 7x what he initially thought he should charge.
- It’s why Dr. Monica landed her first $5k/mo retainer client, while she still had a day job and 10 months later go all in on her business.
- It’s why Jason G. 5xed his Solo CEO investment 24 hours after starting to pitch his new offer.
It is THE secret to giving all those LinkedIn Lies the big middle finger and starting to see progress in your business that you know you deserve.
And coming veeeeeery soon, I’m going to launch something super special (and free) for The Solo CEO subscribers that will help you go from being a LinkedIn amateur to a downright pro.
So stay tuned...multiple announcements with more details (and opportunities for some free gifts) this week.
In love and growth,
Kasey
P.S. Two friends of The Solo CEO (and of mine) have recently published books that I urge you to buy, review, and promote.
- Reclaim Your Role as CEO: Empower Your Team and Grow Your Business by Jason Gates.
Jason (a Solo CEO customer and the Jason G. I mentioned above) is an operational whiz and this book is the distillation of everything he's learned about scaling businesses past the $5M mark.
- Some Will. Some Won’t. So What. Who’s Next?: A Blueprint for Sales Success from the Creator of the No BS Sales System™
Walker is a dear friend and my mentor and sales sensei. He is positively brilliant and has taught me damn near everything I know about values-aligned, non-salesy selling. BUY THIS BOOK.
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