Hey Reader,
I’ve been lying to you.
Not on purpose. After all, I was lying to myself too.
But the results are the same—screwing you over, wasting your time, and keeping you stuck.
I genuinely thought I was helping. That my guidance, my advice, and my approach were different from the bullsh*t that all those LinkedIn gurus sold you.
But recently, I’ve had to accept that while I AM very different than those 20-something creator, audience builder, and ghostwriter LinkedIn experts, I’ve been falling into the same trap they all do.
Focusing too much on surface-level LinkedIn tactics when that’s not what you need. Not really.
Let me slow down and explain.
My business, The Solo CEO, was started by my leading LinkedIn personal branding cohorts.
Throughout that journey, I learned that what made people successful on LinkedIn (able to generate meaningful revenue, opportunity, and impact) had little to do with LinkedIn itself.
The difference maker wasn’t their ability to create scroll-stopping content.
It was the level of clarity they had in their fundamental business strategy.
- Who was their ideal client
- Why their work mattered to them
- What specific outcomes they delivered
- How an ideal client could quickly get started
- Where they were different from their competitors
Only when they truly understood the answer to these questions would they see success.
LinkedIn only works if you already have a strong business foundation and are ready for real growth.
And far fewer entrepreneurs have that foundation than think they do.
But the proliferation of LinkedIn personal branding content, courses, and cohorts promising dream business outcomes (including my own) made too many of you skip the fundamentals.
You focused on:
- How to write hooks
- Designing pretty carousels
- Adding selfies to your posts
- Improving your calls-to-action
- Whether or not to give video a try
And guess what? None of it worked. At least not consistently.
In The Solo CEO, I knew students needed to start with business strategy, but because people often come to me with the goal of leveraging LinkedIn, I included advice, strategy, and training on how to write lead-generating content.
But I am now admitting to myself (and to you) that it’s a distraction.
The students who experience the fastest, biggest results, spend almost no time on LinkedIn. At least not at first.
Instead:
- They get clear on their One Thing
- They design a high-converting intro offer
- And then they sell it to their existing network
Once they do that, then, and only then, do they have what they need to start selling to strangers and using LinkedIn to do it.
But it’s not the first step.
I’ve known this for a while now, but I have resisted making this clear to you—both in my content and in the structure of The Solo CEO.
Most of you know me through my LinkedIn content and my advice, coaching, and mentorship about creating your own LinkedIn content.
So it’s scary to admit this to all of you.
But here’s what I know.
You will have 100x more success on LinkedIn if you don’t focus on it until you get the foundation of your business figured out first.
I’ll be sharing more about this in the coming days and weeks, but I’m going to make some really big changes to The Solo CEO program.
The biggest? The first level or phase of The Solo CEO won’t even touch LinkedIn content. Because you don’t need it—not yet.
You need to build the foundation of your business before you start using LinkedIn to grow it.
- A laser sharp Ideal Client Profile
- A high converting project-based intro offer
- A system to turn that project into a long term retainer
And I know that if I can help you focus on the fundamentals that really matter, you’ll grow 10x faster and experience 10x bigger results in the long run.
This December, I’ll be rebuilding The Solo CEO from the ground up and giving access to current and new customers in early January.
So, I’ll be running specials for anyone who wants to pre-buy The Solo CEO Level 1: Foundations — Premium Launch Pad at the lowest price it will EVER be.
If you’re remotely interested in joining the program that has helped:
- Jason land 3 5-figure clients within the first 2 months
- Peter close a $20k 3 month retainer in the first 6 weeks
- Stuart go from $500 projects to 2 5 figure retainers in 10 weeks
Reply to this email or officially apply for The Solo CEO and let’s talk.
And don't worry. I won't yank away all my content helping you with LinkedIn because I know a lot of you want it, but I will be creating a new email course and a whole LOT more content that helps you do things in the right (and far more lucrative order).
In love and growth,
Kasey
P.S. I'll still be hosting a masterclass to teach you the fundamentals of my approach on Thursday.
Ready to evolve from solopreneur to Solo CEO?
The No-Nonsense Way to Land 3 5-figure Contracts in 90 Days — On December 5th, I'll be teaching a 100% free workshop showing you how my clients consistently close 5-figure clients through LinkedIn. Register now!
Apply to join The Solo CEO — A results-focused coaching program for experienced entrepreneurs ready to achieve consistent, predictable revenue by implementing high-impact strategies and systems that attract ideal clients and deliver quick results.
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