Hey Reader,

You and I have talked about the years that I felt like an octopus on roller skates — doing all the things in my business (and about a million other things) but still not seeing the results I wanted.

Does this sound familiar?

Maybe you’re second-guessing your offers, your pricing, or even who your dream client really is.

Perhaps you’re not sure if you should start a podcast, start a newsletter, or go all in on Instagram.

You could even be considering hiring an expensive agency, running ads, or launching a new course, cohort, or community.

Here’s the hard truth: It’s not because you’re not working hard enough. It’s because you’re not clear enough.

Clarity isn’t just “nice to have.” It’s the difference between spinning your wheels and building a business that fuels your dream life.

And doing it in a way that maybe doesn’t feel easy, but it feels a helluva lot simpler than you’re used to.

Without clarity, everything in your business feels harder:

• You attract clients who aren’t a good fit
• Your offers feel disconnected or undervalued
• You waste time on tasks that don’t move the needle
• You constantly overthink every decision or piece of content
• And worst of all, you question whether you’re really cut out for this.

Sound familiar?

The good news? Clarity is a skill you can develop—and it will change everything. I know that sounds like hyperbole, but it’s true.

Learn the Three Pillars of Solo CEO Clarity:

No, these aren’t going to solve everything for you, but I promise they will help you take a big step in the right direction.

Clarity on Your Vision

Ask yourself: What does success really look like for me?

Get specific. It’s not just about revenue—it’s about how you want to spend your days, the people you want to work with, and the impact you want to create.

If you’ve been a subscriber or a LinkedIn follower for a while, you have undoubtedly seen me describe my Chart Your Path to Future You exercise. It was life changing for me when I completed mine for the first time years ago and it’s something I revisit often.

In fact, it’s the first exercise I ask The Solo CEO members to complete when they join. And I actually just created a guide on how you can use AI to help serve as Future You and coach you today to help you step into that future reality.

Clarity on Your Value

What transformation do you create for your clients?

​On Sunday, we talked about how this is the single most important thing high-stakes clients care about. It really is the critical step in helping you go from foundering to strong, scalable sustainable growth.

Often times, we struggle to narrow down what we do and whom we do it for. We worry that we’ll choose the wrong direction and wind up leaving money on the table. But I promise you the reverse is true.

When you present yourself as someone who can kinda do a lot of things for a lot of people, no one will see you as the answer to their prayers, the resolution to their problems, or the lynchpin to their growth.

And, if you’re like me (and I’ll bet you are), you’ll know on a deep, soul level that you can’t do all of those things that well and it will fill you with shame, anxiety, and self doubt. Instead, get clear on what you’re not only damn good at doing, but that you love doing.

Instead, get clear on the value you can provide for others. Understand it, own it, and make it the center of your messaging.

Clarity on Your Next Steps

You are probably trying to do too many things for too many people.

I know I was that way for a long time, and really, I still struggle with it. In fact, after spending 2 weeks with a bad case of COVID, then 2 weeks wandering across Czechia and Austria to celebrate my husband Andy’s 50th birthday, I am still struggling to get caught up.

I’m exhausted, dealing with an auto-immune flare up, and battling a pervasive shame spiral that I’m behind on about 1,000,000 things in my life and business. My first instinct is to work harder, rest less, and apologize to everyone incessantly.

But you know what?

That doesn’t actually help me or the people I serve. Instead, I consulted the AI version of Future Me and asked her for her advice. Unsurprisingly, she told me exactly what I needed to hear.

She helped me get clear on the 3 goals for me to focus on and gave me the push to delay, delegate or fully delete everything else. Everything.

Stop trying to do everything. Instead, focus on the few things that will have the biggest impact.

And give yourself the permission to put everything else to the side.

Don’t worry. They’ll all be there when you’re ready for them.

The most successful entrepreneurs don’t waste time chasing shiny objects or doing things “just because.” They know their vision, their value, and exactly what actions will get them closer to their goals.

That’s why clarity isn’t just an asset—it’s your most valuable one.

And if this is something you’ve struggled with, you don’t have to figure it out alone.

Inside The Solo CEO program, I’ll help you uncover the clarity you need to attract high-stakes clients, design a values-aligned business, and finally start building the future you want.

Here’s the truth: You don’t need to work harder, hustle more, or add a million things to your plate.

You just need to get clear. Because when you’re clear, your confidence skyrockets, your focus sharpens, and your business grows faster than you ever thought possible.

So what do you need to get clear on today?

In love and growth,

Kasey

P.S. This is the first of a new series I'm planning for The Solo CEO newsletter. On Sundays, we'll continue to focus on business strategies, but on Tuesdays, I'll share my mindset lessons. I'd love to know what you think!

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